Gran Turismo 15th anniversary and GT6 launch. Silverstone, UK
Every gamer knows Gran Turismo – the most successful game franchise in Playstation history with 70 million copies sold worldwide.
We couldn’t wait to get our teeth into this brief to help celebrate the racing game’s 15th Anniversary. L3 was commissioned to design, develop and implement an event that also coincided with the long-awaited announcement of GT6.
Held at The Wing at Silverstone Race Circuit, the event was graced by the presence of Kazunori Yamauchi himself – the Japanese creator of Gran Turismo. It attracted the international gaming and entertainment press, as well as several of the racing drivers who have been shot from sofa-to-racetrack by the GT Academy annual competition.
Silverstone race circuit had never featured in a GT franchise before. Journalists were taken out on track with a professional race driver in a fleet of cars that appeared in the new game and given a chance to feel the acceleration and g-forces. They were then brought straight into The Wing to be the first to demo the new game – something which gaming forums had been buzzing about for months.
The environment we created also featured a time-line zone to give guests the chance to drive down memory lane, playing previous incarnations of Gran Turismo on different consoles. Our L3 in-house teams designed all the graphics, staging, interactive environment and production implementation.
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