Icon Brand carves a niche at Bread and Butter Berlin
Bread and Butter is an exclusive trade and fashion show held twice a year. With its focus on contemporary clothing and streetwear, the event has become one of the most respected specialist trade fairs of its kind. The world’s fashion professionals meet up with exhibitors, buyers and traders, and catch up with the latest urban lifestyle trends.
We were commissioned by Icon Brand – an innovative and authentic men’s accessories designer – to showcase their unique urban style at the event. Our custom-designed and built stand focused on stripped-back, natural materials. We created a central display space manufactured from shipping pallets and plywood with bespoke lighting and 3D branding, to enable the brand to make a big impression with their eclectic style.