Events & Experiences

Tourico Holidays selected L3 to host their joint corporate hospitality event with American Express, in London’s Hyatt Andaz hotel.
L3 created an out-of-this world experience, offering guests an opportunity to try out the latest in Virtual Reality experiences, Corporate clients were shown how VR can be used to help immerse clients in a brand, and communicate key messages through fun and exploration.

Toyo Tires partnered with L3 to design a fun and interactive space to support their sponsorship of the World Athletics Championships in London.
L3 created an interactive set of challenges to inspire and educate visitors about athletics, and align Toyo’s ‘driven to perform’ with the world’s athletics fans and followers. The design took key facts about sprinting and jumping, to create fun activities to challenge visitors and compete for prizes.

Deranged Vehicles selected L3 to design and manage their exhibition space for Goodwood Festival of Speed.
L3 created a design that would offer a practical showcase for the Deranged range of unique vehicles, accessories and services. The environment was finished in traditional industrial materials offering a sharp contrast for the vehicles and accessories on display.

Commissioned by planetwin365, part of the SKS365 Group, L3 designed and built a 432sqm double deck exhibition stand and café to showcase their full suite of innovative sports betting, live betting, online poker and casino products.

Our high quality design featured a single overarching structure that was supported by high gloss walls, large format visual presentations and bold graphics.

Commissioned by Nissan Europe’s product communications team, The X-Trail 4Dogs was specifically tailored for dog owners. L3 created the design and delivered the vehicle within 12 weeks, transforming the Nissan X-Trail’s boot space to offer the best in dog comfort, entertainment, safety, cleaning and technology.

The design featured a two-way dog cam with audio, fully integrated into the NissanConnect infotainment system, a 360° dog shower for cleaning of mucky pups, an integrated warm air dog dryer, a no spill water dispenser and paw activated CleverPet smart dog treat bowl which trades interactive play for treats as and when they want.

Showcasing a selection of premium UAE projects and Global partnerships this double deck stand integrated exhibition zones with sales, restaurant, hospitality, formal meeting rooms and a press office.

Eurovea Exhibition. Bratislava, Slovakia

With almost 600 sq m of exhibition space to fill, the exhibition at Eurovea required some huge components to do it justice. We created massive Corian forms, illuminated way-finding signage, large format graphics bonded to low-iron glass sheets, bespoke gallery furniture, 100m long animated LED interfacing with a nine screen bezel less video wall, stainless steel and glass internally illuminated model plinths and a full suite of interactive media.

Maison et Objet, Paris

Working in partnership with Flat C Architects in January 2013, L3 created a 35 sq m exhibition stand for Haremlique at Maison et Objet in Paris. Our team combined retail interior and exhibit design philosophies, creating a solution that is built to satisfy a 3-year programme of events.

Bread and Butter is an exclusive specialist trade and fashion show held in Berlin twice a year. Fashion professionals from around the world meet up with exhibitors, buyers and traders, and catch up with the latest trends. We were commissioned by Icon Brand – an innovative and authentic young men’s accessories designer – to showcase their urban style. Our custom-designed and built stand focused on raw, natural materials. We created a central display space manufactured from shipping pallets and plywood with bespoke lighting and 3D branding, to help Icon Brand make a big impression with their distinctive, rugged style.

Working in partnership with GTA Global, L3 was commissioned to design the interior styling, exterior hospitality terrace, branding, AV and lighting of the Nissan Nismo Hub. The solution was deployed at WEC at Silverstone and then following at Le Mans 24hrs race 2015.

Ultimate experiential vehicle for Nissan

Working in partnership with GTA Global and Performance Communications, L3 was commissioned to lead the design and manufacture of an experiential vehicle by Nissan. The eNV200 – an all electric commercial van – was transformed into a mobile party vehicle for press and live event deployment.

For the European and USA finals of the Nissan PlayStation challenge, L3 was commissioned by GTA Global to create a series of driving trials.

We took ownership of the disused USAF airbase at Upper Heyford in Oxfordshire. The brief was to create a two-lane race circuit that would challenge competitors to display their driving skills in a variety of dramatic settings.

The leading brand at the finishing line

The London to Brighton Veteran Car Run has a loyal following and always draws the crowds to witness motoring history in action. Both the start in Hyde Park and finish line on Marine Parade are focal points for the event. Bonhams stepped up its sponsorship of the event in 2014 and asked L3 to increase its brand visibility.

L3 worked with Bonhams for the annual ‘Bonhams Paris Sale’ in early February. With a new larger and grander space to dress, L3 pushed to make each space very special sales and hospitality environments.

Walls that work harder

Sahara Force India Formula One Team asked us to re-imagine the walls of their hospitality space at Silverstone HQ, for the British Grand Prix 2014 season.

 

Corax Cyber Security appointed L3 to create a film to promote their Corax 360º software and communicate the complex issue of cyber security in an accessible and interesting way. We responded to the brief and developed the concept of ‘Corax can help’, with snippets of customers informally discussing the Corax service.

An event for streaming and tweeting

Innovative as ever, Nissan decided to go further than a regular press conference with an exclusive event at the Old Truman Brewery in Brick Lane, London.

Over 150 members of the press joined ACO President Pierre Fillon; Nissan’s Chief Planning Officer & Executive Vice-President, Andy Palmer; Nismo President Shoichi Miyatani and Nismo Global Head of Brand, Marketing & Sales, Darren Cox.

Christmas party. Silverstone, UK

Commissioned by the Silverstone Circuit for their first non-race event at The Wing, L3 worked on a series of themed corporate Christmas events. Responsible for the creative development, we developed the theme ‘Midnight in Monaco’, designed and built the set and managed production, sound and lighting. As part of our end-to-end service, we also sourced and managed DJs and artistes for the themed entertainment, table decorations, install and de-rig.

Gran Turismo 15th anniversary and GT6 launch. Silverstone, UK

In celebration of Gran Turismo’s 15th Anniversary, L3 was commissioned to design, develop and implement an event that also coincided with the long-awaited announcement of GT6.

The event, held at The Wing at Silverstone Race Circuit, was attended by the game’s creator Kazunori Yamauchi, as well as the international gaming and entertainment press. The environment we created featured a time-line zone to give guests the chance to play on previous GT games with different consoles, and to be first to demo GT6.

L3 designed all the graphics, staging, interactive environment and production implementation.

Bonhams – sale rooms, hospitality areas, window displays

L3 has designed and built live environments for the prestigious auction house Bonhams since 2011.

The sets for their European and US Premier motorcar sales have evolved as the brand has gained global recognition. Our first event in Paris saw sales of £10million; by 2013 Festival of Speed the total topped £30million.

Nissan GT Academy. Silverstone, UK

Nissan and Playstation joined forces once again to create another year of the GT Academy virtual-to-reality competition. This gives Gran Turismo gamers the chance to show their true racing talent, in-car rather than in-game.

L3 exhibitions was commissioned to deliver a series of stimulating and challenging internal and external environments for the event.