Marketing & Branding

Commissioned by Nissan Europe’s product communications team, The X-Trail 4Dogs was specifically tailored for dog owners. L3 created the design and delivered the vehicle within 12 weeks, transforming the Nissan X-Trail’s boot space to offer the best in dog comfort, entertainment, safety, cleaning and technology.

The design featured a two-way dog cam with audio, fully integrated into the NissanConnect infotainment system, a 360° dog shower for cleaning of mucky pups, an integrated warm air dog dryer, a no spill water dispenser and paw activated CleverPet smart dog treat bowl which trades interactive play for treats as and when they want.

Nissan approached us to deliver messaging across the PlayStation online network, alongside a series of out-of-home sites around the world. We delivered everything from the initial idea, to copywriting and directing the composite photoshoot. Production included photo editing, retouching and design of the final ad.

Marconi was demonstrating a full hardware product range at CeBIT – the world’s largest and most international computer expo. They commissioned L3 to create a 1,500 sq m double deck stand. Our design featured vast sweeping curved lines, supported by large format audio visual presentations. Meeting rooms and press offices on the ground floor were complemented by a restaurant and hospitality suite for up to 100 people, along with a boardroom and viewing gallery.

Combining the Aston Martin Works 60th anniversary celebration and the launch of the Limited Edition 60th Anniversary Vanquish L3 transformed the state of the art service workshop into a party venue for the night. An exclusive audience of Aston Martin owners and enthusiasts were to be transported back to the 1950s and then brought through each decade up to the present day using textile banners and double sided light boxes to showcase the decades key landmark achievements.

The highlight of the evening was the theatrical light show and reveal of the Limited Edition Aston Martin Works 60th Anniversary Vanquish.

The anniversary party drew recognition from across Aston Martin, continuing L3’s long-established relationship with the influential British brand.

The leading brand at the finishing line

The London to Brighton Veteran Car Run has a loyal following and always draws the crowds to witness motoring history in action. Both the start in Hyde Park and finish line on Marine Parade are focal points for the event. Bonhams stepped up its sponsorship of the event in 2014 and asked L3 to increase its brand visibility.

Corax Cyber Security approached and appointed L3 to refresh their website and digital presence. The brief was to develop a way to communicate their highly technical service in a simple, yet engaging way.

Nismo Lab. Le Mans, France.

Launched at the 24-hour Le Mans 2013, L3 were commissioned by GTA Global to join a collaborative partnership with Nissan. The brief was to expand on GTA Global’s concept for an immersive interactive experience for race goers and Nismo fans. L3 provided creative and production services in evolving the 3D and 2D design, implementation, interior design, construction and production project management.

Debut of Nissan DeltaWing. Le Mans, France

L3 was commissioned by GTA Global to promote the revolutionary Nissan DeltaWing car at 24hr Le Mans in 2012. Our team designed and built an immersive space to generate excitement and educate the press and public about the debuting race car.

The interior was matt black with white-out text and spotlighting, in keeping with the DeltaWing brand. We designed artwork and wrote copy for graphic panels, with facts, driver profiles and engine statistics. Inbuilt AV screens also featured promotional footage. L3 managed the entire project, including installing and maintaining the marketing space for the duration of this international race event.

South Bank Tower. London, UK

The South Bank Tower is a prime residential development comprising of 173 luxury apartments situated on London’s vibrant South Bank, developed by CIT and designed in collaboration with Kohn Pedersen Fox Associates.

L3 was commissioned by Identity to create a presentation solution that would be a shift up from the traditional Far East property launch.

The Steering Wheel Club. London, UK.

The notorious Steering Wheel Club has been revived and relaunched by Robert Brooks of Bonhams. VIPs are invited to relax in the prestigious club as guests of Bonhams at international events.

L3, working with Identity, developed a high-spec portable interior that can be adapted and installed into different venues. Historic black and white photographs evoke the nostalgia of the glory days of racing. We ensured the styling, manufacturing and finishing were impeccable, in order to create the feeling of a retro gentlemen’s club and do justice to the heritage of the brand.