Corax Cyber Security approached and appointed L3 to refresh their website and digital presence. The brief was to develop a way to communicate their highly technical service in a simple, yet engaging way.
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The team at Corax has vast experience and technical expertise, which enables them to bring clarity and ease to an extremely complex sector. We therefore focused on the message ‘cyber security made easier’. This concept was supported by ‘plain speak vs tech speak’ dual-copy styles in order to appeal to both non-technical and technical audiences.
We designed and built a new website, which is easy to understand and navigate. Working closely with Corax, we structured the content to take the user through logical steps and explore simple package options.
To communicate the far-reaching benefits of the Corax service in an interesting way, we also created an animated film. Our team designed the ‘chalkboard’ look and commissioned the copywriter, digital production and voice-over artists.
The Corax website is supported by a blog, which was established alongside a social media presence across Twitter and LinkedIn.
Shortly after the launch, Corax celebrated winning London law firm, Olswang. We are continuing to work closely with Corax to continue to build its brand.