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Nissan Nismo at Le Mans 2015 – hospitality space

Working in partnership with GTA Global, L3 was commissioned to design the interior styling, exterior hospitality terrace, branding, AV and lighting of the Nissan Nismo Hub. The solution was deployed at WEC at Silverstone and then following at Le Mans 24hrs race 2015.

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The hub was located in the paddock directly behind the pits and consisted of a two-story structure with roof top viewing gallery and external slide shoot with live Tag Heuer timing for a Top Gear style fastest slide competition.

On the outside covered terrace there are pods for media and Nismo TV created from bespoke industrial shipping crates with full-length folding doors, air conditioning and connectivity for live broadcasting of the event and onboard camera footage.

The LMP1 show-car took centre stage.

Internally, catering and hospitality was provided for the team and Nissan Nismo VIP guests. These areas were air conditioned with live TV and timing screens.

Hospitality on the terrace included an oxygen bar, juice bar, 24 hr live DJ, massage area and full GT Academy race simulator.