L3 was commissioned by GTA Global to promote the revolutionary Nissan DeltaWing car at 24hr Le Mans in 2012. Our team designed and built an immersive space to generate excitement and educate the press and public about the debuting race car.
The interior was matt black with white-out text and spotlighting, in keeping with the DeltaWing brand. We designed artwork and wrote copy for graphic panels, with facts, driver profiles and engine statistics. Inbuilt AV screens also featured promotional footage. L3 managed the entire project, including installing and maintaining the marketing space for the duration of this international race event.