Nissan launch goes digital

An event for streaming and tweeting

Innovative as ever, Nissan decided to go further than a regular press conference with an exclusive event at the Old Truman Brewery in Brick Lane, London.

Over 150 members of the press joined ACO President Pierre Fillon; Nissan’s Chief Planning Officer & Executive Vice-President, Andy Palmer; Nismo President Shoichi Miyatani and Nismo Global Head of Brand, Marketing & Sales, Darren Cox.

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L3, in partnership with GTA Global, was responsible for the end-to-end delivery, from concept, through design and build, to event production, project management and catering.

The crowd was entertained in a 200 sq. m temporary structure and tensile canopy. A 10ft branded crate was the visual centrepiece, complete with vibrations, light, smoke and sound effects to build excitement of the Nismo unveiling.

L3 transformed the warehouse-like space into a digitally-rich environment; the ideal setting for Nissan’s confirmation of its long-rumoured participation in the 2015 FIA World Endurance Championship, with its new LMP1 car – the GT-R LM Nismo. The event was streamed live on YouTube via Nismo TV, with a live Twitter wall, projecting tweets.

As well as generating 1000s of social media mentions, it received press coverage from topgear.com, NBC sports, autoblog.com, thenewswheel.com and gtchannel.com.