• Afrikaans
  • Albanian
  • Arabic
  • Armenian
  • Basque
  • Belarusian
  • Bengali
  • Bosnian
  • Bulgarian
  • Catalan
  • Chinese(Simplified)
  • Chinese(Traditional)
  • Croatian
  • Czech
  • Danish
  • Dutch
  • English
  • Estonian
  • Filipino
  • Finnish
  • French
  • Georgian
  • German
  • Greek
  • Gujarati
  • Hebrew
  • Hindi
  • Hungarian
  • Icelandic
  • Indonesian
  • Italian
  • Japanese
  • Korean
  • Latvian
  • Lithuanian
  • Macedonian
  • Malay
  • Maltese
  • Norwegian
  • Polish
  • Portuguese
  • Romanian
  • Russian
  • Serbian
  • Slovak
  • Slovenian
  • Spanish
  • Swedish
  • Thai
  • Turkish
  • Ukranian
  • Urdu
  • Vietnamese

Nissan X-Trail 4Dogs

Commissioned by Nissan Europe’s product communications team, The X-Trail 4Dogs was specifically tailored for dog owners. L3 created the design and delivered the vehicle within 12 weeks, transforming the Nissan X-Trail’s boot space to offer the best in dog comfort, entertainment, safety, cleaning and technology.

The design featured a two-way dog cam with audio, fully integrated into the NissanConnect infotainment system, a 360° dog shower for cleaning of mucky pups, an integrated warm air dog dryer, a no spill water dispenser and paw activated CleverPet smart dog treat bowl which trades interactive play for treats as and when they want.

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The vehicle was finished by integrating a slide away dog ramp, allowing easy vehicle entrance and exit, and a luxury dog bed enabling tired pups to rest up. The space was completely lined in luxuriously quilted, wipe clean, leather and fitted with a crash tested dog harness secured into the clip-in harness hook, ensuring passenger safety.

Nissan Europe shot the 4Dogs promotional video and published online, creating a viral hit through social media. The vehicle continued to tour Europe providing car magazines and specialist groups real-life access to the vehicle.

Nissan X-Trail 4Dogs

Nissan X-Trail 4Dogs

Nissan X-Trail 4Dogs

Nissan X-Trail 4Dogs – slide away ramp

Nissan X-Trail 4Dogs

Nissan X-Trail 4Dogs – luxury, technology & safety

Nissan X-Trail 4Dogs

Nissan X-Trail 4Dogs – branding

 

 

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