Commissioned by Nissan Europe’s product communications team, The X-Trail 4Dogs was specifically tailored for dog owners. L3 created the design and delivered the vehicle within 12 weeks, transforming the Nissan X-Trail’s boot space to offer the best in dog comfort, entertainment, safety, cleaning and technology.
The design featured a two-way dog cam with audio, fully integrated into the NissanConnect infotainment system, a 360° dog shower for cleaning of mucky pups, an integrated warm air dog dryer, a no spill water dispenser and paw activated CleverPet smart dog treat bowl which trades interactive play for treats as and when they want.
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The vehicle was finished by integrating a slide away dog ramp, allowing easy vehicle entrance and exit, and a luxury dog bed enabling tired pups to rest up. The space was completely lined in luxuriously quilted, wipe clean, leather and fitted with a crash tested dog harness secured into the clip-in harness hook, ensuring passenger safety.
Nissan Europe shot the 4Dogs promotional video and published online, creating a viral hit through social media. The vehicle continued to tour Europe providing car magazines and specialist groups real-life access to the vehicle.