Sahara Force India Formula One Team

Walls that work harder

Sahara Force India Formula One Team asked us to re-imagine the walls of their hospitality space at Silverstone HQ, for the British Grand Prix 2014 season.


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Moving right away from traditional corporate branded interiors, we suggested grabbing attention with did-you-know infographics relevant to the team and sponsors.

Interesting stats and facts around Formula One were creatively aligned with specific sponsors. The challenge, as with all infographics, was to strike a balance between clarity and creative flair. The result was a series of four metre wall graphics that gave guests something to talk about – and increased sponsor exposure across the Grand Prix weekend.