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South Bank Tower

South Bank Tower. London, UK

The South Bank Tower is a prime residential development comprising of 173 luxury apartments situated on London’s vibrant South Bank, developed by CIT and designed in collaboration with Kohn Pedersen Fox Associates.

L3 was commissioned by Identity to create a presentation solution that would be a shift up from the traditional Far East property launch.

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Our teams developed a dual-purpose solution that not only provided a unique exhibition space within the new marketing suite on the South Bank, but also, facilitated the development being presented at bespoke exhibitions in Hong Kong and Singapore. The concept is modular in form and features a detailed model supported by oversize LED light-box graphics and an interactive apartment finder.