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Steering Wheel Club

The Steering Wheel Club. London, UK.

The notorious Steering Wheel Club has been revived and relaunched by Robert Brooks of Bonhams. VIPs are invited to relax in the prestigious club as guests of Bonhams at international events.

L3, working with Identity, developed a high-spec portable interior that can be adapted and installed into different venues. Historic black and white photographs evoke the nostalgia of the glory days of racing. We ensured the styling, manufacturing and finishing were impeccable, in order to create the feeling of a retro gentlemen’s club and do justice to the heritage of the brand.