Toyo Tires – World Athletics Championships

Toyo Tires partnered with L3 to design a fun and interactive space to support their sponsorship of the World Athletics Championships in London.
L3 created an interactive set of challenges to inspire and educate visitors about athletics, and align Toyo’s ‘driven to perform’ with the world’s athletics fans and followers. The design took key facts about sprinting and jumping, to create fun activities to challenge visitors and compete for prizes.

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The concept, design and implementation was managed by L3, to deliver a hassle-free entertainment and exhibition environment for Toyo’s global customers, within the tight security of the WAC.
The promotional space exceeded the expectations of the client, delivered in a short timescale to ensure a successful event that fully supported the brand.