Yggdrasil Gaming exhibition stand – ICE Totally Gaming

Yggdrasil’s new game launch at ICE Totally Gaming Exhibition 2018 required an exhibition stand that was different, eye-catching and aligned with their latest instalment of their ‘Vikings’ gaming saga.

The creative design captured the middle ages with ornate carvings, gargoyles and animated demon skull, encased in a fortress of lava rock! The design captured the essence of the new game, featuring lava effects throughout the stand to reflect those within the game.


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Technology was used to create a live feel to the ‘story’ seen within the game. supporting the messages of Yggdrasil’s creative gaming through a massive high-resolution video wall, digitally enhanced demon skull and a Magic Mirror, to allow attendees to become characters from the game. Engaging attractions and informative visuals left attendees in no doubt regarding the latest games impact and creative content.

L3 created a unique exhibition environment for Yggdrasil, capturing attention from both the media and visitors alike, making it one of the most photographed and talked about stands at ICE. The large-scale 3D models will go on to support marketing across Yggdrasil’s European offices and continue to see value from this event. A successful and high impact start to Yggdrasil’s software launch for 2018.